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Accelerate Your Business Transformation: Achieve More with Less Effort, Time, and Cost in Just 42-Days

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Agile Transformation Accelerator®

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Attendees who pass the certification exam will receive:

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Introducing the Agile Transformation Accelerator®

HOBA Tech Agile Transformation Accelerator Program - Welcome Lesson-screenshot

This 6-week interactive coaching program is for Business Transformators, who want to transform their or their clients business and assume the role of Business Transformator®.

In this implementation program you’ll learn the proven 6-step agile transformation method to transform your business, designed for two (2) types of people:

Here's how it works

The goal is to give you everything you need to take action and get faster results with your business transformation.


to join the course


to secure your place


course straight away

This is a 6-week program. Here’s how it will work every week:

Learning Objectives

In this program you will learn how to lead your business transformation to success. You will walk away with:


You will learn the skills to lead your digital transformation


You will acquire the knowledge of the proven HOBA® method

Live Q&A

Bi-weekly Q&A with founder & HOBA® creator, Heath Gascoigne


Fun and engaging quizzes to re-enforce your learning

Drip Feed

6-week drip feed content so you are not overwhelmed

Action Items

Interactive Action Items to train your accountable muscle

30-day Guarantee

We want to make this a complete no-brainer for you with zero risk.

So here’s our guarantee:

Do the program, implement it and if you don’t love it, let us know at the end of the 30 days and we’ll give you a 100% refund. You can even keep your copy of The Business Transformation Playbook!

That’s right – we’ll give you access to everything in the 30-days and will commit 100% to helping you succeed.

Important: How fast you get to lead your digital transformation to success might take you 30-days or it might take you a year. It all depends on where you are right now and how much work you put in to implement what you learn. There’s no rush. Leading your business transformation is not the end game, it’s a milestone to a much bigger goal.

The program will give you everything you need to succeed.

See our complete refund policy.

Battle Tested And Proven Results

Based on Amazon bestseller:
The Business Transformation Playbook®


No.1 Best Seller - Consulting, Business & Project Management

#1 Consulting

#1 Business

#1 Project Management

Over the last 5 years, more than £127M saved from transformation on brink of collapse.

The methods taught in the Agile Transformation Accelerator® program have been battle tested and proven over 15+ years with private clients around the world.

Everything that is covered in our Amazon bestseller book – The Business Transformation Playbook®, is taught here, but the creator and author, Heath Gascoigne.

You will be learning first hand from a true expert, who will teach you the exact methods used to setup and turn around transformations impacting several people, to several thousand people, ranging from a $100K to £500M+, and saved in excess of £124M in the last 5 years alone from transformations that were on the brink of collapse.

Best Business Strategy eBook Of All Time

Best Business Strategy eBooks All Time-The Business Transformation Playbook

The Business Transformation Playbook®, which the Agile Transformation Accelerator® is based on, was named one of the Best Business Strategy eBooks of All Time by BookAuthority!

BookAuthority collects and ranks the best books in the world, so not only will be taught the exact methods that is now recognised around the world, but first hand from the person who created it to help you transform your or your clients business with confidence, first one, one time step-by-step in this training program. 

What Others Say About Our Book

Here is a tiny sample of what other professionals say about The Business Transformation Playbook:

Certificate & Digital Badge

Becoming a Certified HOBA Business Transformation Architect® (HBA®) is an achievement to be proud of, and it comes with a tangible reward in the form of a certificate and digital badge. Hosted and verified by Acredible, the digital badges can be added to online profiles and even email signatures.

This accreditation shows potential employers or clients that you have successfully completed the HOBA training program and are qualified to help businesses transform.

By adding the HBA® to your professional arsenal, you are taking the first step towards a successful career in business transformation.

HOBA Business Transformation Architect Certificate + Badge

Battle Tested And Proven Results

The methods taught in the Agile Transformation Accelerator® program have been battle tested and proven over 15-years with private clients around the world.

The methods have been used to setup and turn around transformations impacting several people, to several thousand people, ranging from a $100K to £500M, and saved in excess of £124M in the last 5 years alone from transformations that were on the brink of collapse.

What Students Say About Our Certification

Here is a sample of what other students, now Certified HOBA Business Architect®’s say:

Want more proof? See other success stories.

The Perfectly Engineered Business Transformator®

To transform your or your clients business, content is not enough. You need an environment:

Business Transformation Proven Process

Proven Process

We turned the unknown gray area of how to successfully implement business transformation into a precise science. While others use guesswork, we use a predictable process. Our methodology has been proven on some of the largest transformations in the world.

Business Transformation Winning Community

Winning Community

Business Transformation is a team sport (really!). People by nature are change adverse, trying to transform a company of people is even harder. Joining the program, you also join a worldwide community of others on the same path as you go through transformation together.

Business Transformation New Paradigm

New Paradigm

We engineered a simple way to solve a complex problem, business transformation. An easy to follow approach, non-technical people for the first time understand what the business needs to do, like seeing for the first time.

Business Transformation Expert Mentorship

Expert Mentorship

Everyone needs help and advice when tackling new challenges but true experts are out of reach for most people. As a student, you get 24/7/365 access to business transformation experts on Facebook, weekly Q&A calls and email.

Learn The Way That Best Suits You

Learn anytime, anywhere and whatever way you like with multiple training formats

HOBA Tech HOBA Agile Business Transformation Accelerator

Online E-learning Platform

When you join Agile Transformation Accelerator® you get access to our revolutionary e-learning platform. We provide the 6-week training in multiple formats so you can learn the way that best suits you. Watch the training videos in HD video, read the on-screen subtitles, listen to mp3 recordings or read the transcripts.

Access the training online from any desktop or mobile device anywhere in the world, anytime you like.

Full Set of Playbooks

Join Agile Transformation Accelerator® and get the hardcover (value $100) and digital version (value $49) of our best-selling book, The Business Transformation Playbook. You can also listen to the audiobook (optional) for a better learning experience.

You can learn online through the e-learning platform, read the physical book (and ebook, included), or listen to the audiobook. You can use all three formats to learn.

Business Transformation Playbook Complete Set Print Kindle Audio

Program Content and Schedule

In just 6-weeks we’ll help you setup and start your business transformation from scratch, here’s how:

Course Content

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Welcome Week - Fundamentals
Week One - Step 1: Focus
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Week Two - Step 2: Control
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Week Three - Step 3: Analyse
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Week Four - Step 4: Evaluate
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Week Five - Step 5: Design
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Week Six - Step 6: Implement
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Bonus Week - Putting it all together

Here's What You Can Expect

Here’s a sneak peak inside. Watch this lesson – ‘How the Program Works’ to give you a little hint of what you can expect how we help you gain the business transformation skills needed to stay ahead of the competition in this 6-week online course!

How The Program Works
Play Video

Frequently Asked Questions And Answers

Have a question about the program? Check out our frequently asked questions and answers

No, you don’t need prior Business Transformation experience, but it would be helpful if you have some business experience and awareness of project management.

There is a process you go through to transform your or your clients business and we will teach you how to do this in detail in the program. In the first week you’ll get the fundamentals and foundations of Business Transformation to get you off to a solid start.

The framework and methods taught in this course is industry agnostic, which means it can be applied to virtually every industry from financial & legal, IT, government, education and coaching. Where ever there is a need to transform a business the methods in this program can be applied.

No. This course is suitable for two types of people –

The first type of people are the ones who know nothing about Business Transformation, nothing about Change Management or Project Management, and they’re really starting from a blank page.

If that’s you, this training program is going to show you, step by step, how to start your Business Transformation journey.

The second type of person that this program is for is those with existing Business Transformation experience either as a Business Transformation Consultant, Business Architect or Business Analyst.

If that’s you, this program is going to show you how to really systemize things, how to make things more predictable, and really how to take things up to that next level.

So far, The Business Transformation Playbook® is sold in over 13 countries around the world. We have students of the framework in United Kingdom, United States, Brazil, Mexico, Germany, France, Spain, Italy, The Netherlands, Japan, Canada, Australia, Singapore, Hong Kong and New Zealand.

Yes, we can offer you a payment plan so that you can pay off the program over time.

If you can’t afford a payment plan, then its more likely you need this program the most. There is only one thing worse then throwing good money after bad, and that is spending time and money on old methods and techniques that don’t work.

70% of Digital Transformations led in failure, which means all the time, money and effort investment into those initiatives failed to deliver. Not only does the project fail, the business in most cases is still left with the original problems the transformation need to fix.

If that’s not bad enough, the gap between what your company provides and the clients want-and-need grows. If you’re the market leader, your competition will catch you up, even worse if you are not the market leader, the market leader is able to put even more distance between them and you.

We made the payment plan affordable so that you can get started today for just $500. That’s all the money you need to get started right now, today.

This depends on how quickly you work through the training and how quickly you take action. If you are in the middle of a transformation project or programme right now, you will be able to apply what you learn in the program straight away.

If you are about to start your transformation either with your own business or a clients, you can still apply your new knowledge and skills you gain from the program straight away, in your preparation work for starting your transformation so you hit the ground running, and provide value from day-1. This includes sharing your approach with your team or Client of the process you are following, why you are following it, what are the objectives and outcomes of each step of the process, that addresses their concerns from the start of their transformation, right through to the end, so they see both you have a process you follow, its well-structured and its aligned to industry best practice.

Besides the obvious, this is a course that is based on our Business Transformation framework, HOBA® (House of Business Architecture®), that has been in use over 15 years with private clients, that was only made public for the first time in our book The Business Transformation Playbook® in January 2019. On debut, the book reached No. 1 best seller on Amazon in six (6) categories, including Business, Project Management and Consulting. Since then, The Business Transformation Playbook® continues to reach new markets, customers and users and is sold from over 13 countries around the world.

In addition, The Business Transformation Playbook® was recently name in the Best Business Strategy Ebooks List of All Time by BookAuthority!

The next important differentiator is – this program, like HOBA® and The Business Transformation Playbook®, it is written by a practitioner, someone what lives and breathes Business Transformation, and paid to do Business Transformation for a living. This is not a course developed by Academics, Office Managers or Technology Architects who masquerade as a Business Architect or Business Transformator, that have never worked a day as a Business Transformator. You are getting this from the horse’s mouth, literally.

Then there is the other factors:

Proven Process

I turned a seemingly complex and complicated area of how to set up, run and even turn around a failing Business Transformation into a precise science. While others use guess work, and reams and reams of colour presentations that just create impressive (but expensive) shelf-ware (i.e. it just sits on a shelf, a cupboard or in a draw, never to be used), this program will teach you what actually works, and works from day one.

A New Paradigm

I engineered a new way to this Business Transformation. It’s so profound that people that had no Business Transformation or Project or Project Management experience say ‘I didn’t realise how simple it actually is’, and even had one seconded staff member on one project successfully apply for a new role in the organisation, get the job and begin a new career as a Business Architect as a result of “showing him how easy (and fun) it was”.

A Winning Community

Business Transformation is a team sport. People by nature are change-adverse, trying to transform of company-of-people is even harder. When you join the program, you join a worldwide community of others on the same path as you go through transformation together.

This group will be your peers, of like minded people that are doing the impossible – changing the world, one transformation at a time. Come to the group, see what other issues others in your situation may also be facing, and how they are using HOBA® to tackle it and post your question to get specific help. We run the weekly live Q&A calls there, if you have an issue with your transformation, submit your questions to us ahead of time so we can address on the call, so you’re never feel like you are in this alone!

Expert Mentorship

You would have heard the saying ‘there’s no such thing as a silly question’, because it’s true. Some people just don’t want to ask it in public or in front of their client. This is the place to do it. We don’t judge, we’ve all been there, regardless of your level of knowledge and experience, everyone needs help in tackling new challenges, but true experts are out of reach for most people. Experts cost a lot of money, but we found a way of making these experts available to you via the Facebook group, and our group calls. I personally am on the Facebook calls often and there are experts in the group that jump in and help there too.

These elements combined develop what I call the Perfectly Engineered Business Transformator.

As you’re going through this process, it’s important to remember these four things.

Just one of these things on its own isn’t going to get you where you want to go.

You need it all. All four parts are equally important, and if you take one out, the whole thing will fall over. You must keep all four at all times.

First.. I’ve been in this niche for 15+ years. I have literally lived and breathed Business Transformation every day for those 15 years and never deviated.

Business Transformation is my thing. I love coming into a business and transforming it, either on my own, leading a team or helping clients develop and lead their own team.

I have been called into rescue some of the largest business transformations in the UK, if not the world (I wrote about it here).

The best way you can judge whether somebody is trustworthy and is able to deliver is by their level of commitment to their customers and their craft.

Although a lot of my clients work have required security clearance, these projects were large organisation transformations affecting and impacting the whole organisation in terms of structure and people, and ranging from $100k to £500M+. Not only that, but I have been able to transfer my skills to the clients and clients team. You can go to our website, and see the testimonials for yourself.

There’s also a few case studies (and articles, 40+ and counting) providing a lot of tips and how-to’s to tackle your transformation, on top of our Amazon Best Seller The Business Transformation Playbook®, which has an average rating of 4.4 out of 5 stars.

Although as a framework, HOBA® (House of Business Architecture®) has been in use for over 15-years, developed with the Business, for the Business, to be used and owned by the Business, this is the first time this program has been made available outside of working with private clients. This is my life’s work, my results are proven, my clients results are proven, and if you’re results are not, there is a 14-day money back guarantee, so its risk free!