Choose your plan

Agile Starter

Dive into agile transformation with our Agile Starter package. Get 90-day access to our comprehensive 6-week coaching program.
$ 997
  • 6-Week Agile Transformation Program
  • 20+ Hours of On-Demand Video Content
  • 40+ Bite-Sized Interactive Lessons
  • Fully-Editable Agile Blueprints & Templates
  • The Business Transformation Playbook eBook
  • Access to a Private Online Community
  • Bi-Weekly Live Q&A Calls with Experts
  • 30-Day Money-Back Guarantee
  • 90-Day Program Access with Optional Monthly Extension

Agile Plus

Build on the basics with Agile Plus. Includes everything in the Agile Starter tier, plus a hardcover edition of "The Business Transformation Playbook."
$ 1,047
  • Includes Everything in Agile Starter
  • Hardcover Edition of The Business Transformation Playbook
  • Exclusive Bonus Content for Advanced Insights
  • Additional Agile Implementation Case Studies
  • Priority Access to Live Q&A Calls
  • Agile Plus Toolkit with Extra Resources
  • 90-Day Program Access with Optional Monthly Extension

Agile Lifetime*

The ultimate training tool for continuous improvement. The Agile Lifetime package includes all the benefits of Agile Plus with the added advantage of lifetime access.
$ 3,997
  • Includes Everything in Agile Plus
  • Lifetime Access to All Current and Future Course Material
  • Complimentary Access to Annual Agile Updates Seminars
  • Permanent Feature in the Success Candidate Register (Upon Release)
  • Lifetime Membership in the Private Community
  • Ongoing Priority Support

Agile Enterprise

5Tailored solutions for teams and larger organizations. The Agile Enterprise option provides all the features of our Agile Lifetime package for groups of five or more.
$ POA 5+ More
  • Customized Training Packages for Teams of 5 or More
  • Company-Specific Transformation Strategy Session
  • Volume Discounts for Multiple Certification Candidates
  • Access to Exclusive Enterprise Community and Network
  • Continuous Access for the Entire Team with No Time Limit

FeaturesAgile StarterAgile PlusAgile LifetimeAgile Enterprise
Structured Agile Transformation Program^1XXXX
Expert-Led Video Content (Hours)^220+20+20+20+
Interactive Lessons40+40+40+40+
Agile Blueprints & TemplatesDownloadableDownloadable + ExtraDownloadable + ExtraCustomisable
Business Transformation PlaybookeBookHardcover + eBookHardcover + eBookHardcover + eBook
Access Period90-Day90-DayLifetimeN/A
Live Q&A Calls with ExpertsBi-WeeklyPriority AccessPriority AccessTailored Sessions
Private Online Community AccessXXXEnterprise Community
Eligibility for HOBA CertificationXXXX
Money-Back Guarantee30-Day30-Day30-Day-^3
Annual Agile Updates and SeminarsXX
Success Candidate Register Inclusion^4Upon ReleaseUpon ReleaseUpon ReleaseUpon Release
Organisational Change Management ToolsX
Team Certification with CredentialsX
Ongoing Priority SupportXX
Group Coaching SessionsXXXX
Volume DiscountsX

Agile Transformation Accelerator plans and pricing FAQ

Changing your subscription is straightforward. To adjust your plan, simply navigate to your account settings and select either the upgrade or downgrade option as needed. You can switch between the Agile Starter, Agile Plus, and Agile Lifetime packages anytime. Should you need to cancel, follow the prompt for cancellation under account settings.

Yes, for the Agile Starter subscription, your access is automatically renewed monthly at $14.95 after the initial 90 days. For Agile Plus and Agile Lifetime, no renewal is needed as they are one-time purchases. However, we’ll keep you in the loop with any updates or new offerings that might interest you.

We stand by the value of our program. We offer a 30-day money-back guarantee for the Agile Starter and Agile Plus packages. If you’re not satisfied, you can request a full refund within 30 days of purchase. For the Agile Lifetime package, since it offers perpetual access, refunds are handled on a case-by-case basis. Reach out to our support team if you have any concerns.

Further details on our refund policy is here.

We’ve carefully designed our Agile Starter and Agile Plus programs to ensure that participants can fully immerse themselves in the learning experience with ample time to grasp the material, which is why we provide 90 days of access despite the course only being 6 weeks long. We believe that setting this timeframe strikes the perfect balance between providing sufficient time to complete the course without pressure and creating a sense of progress and commitment.

Our goal is to encourage our students not just to enroll, but to actively engage with the course, complete it, become certified, and start applying the agile framework effectively in their careers. The 90-day access is intended to motivate students to focus and capitalize on the momentum of learning, which is essential for a successful agile transformation.

However, we understand that life sometimes comes with unforeseen demands on your time. Therefore, if you find yourself needing additional time beyond the initial 90 days, we’ve got you covered with an affordable option of just $14.95 per month. This allows you to extend your access month-by-month as needed, ensuring you can complete your certification at a pace that suits your personal and professional life.

Our Agile Transformation Accelerator certification is valid for a full 12 months from the date of issuance. This duration is established to ensure that all certified individuals are up-to-date with the latest agile methodologies and practices, which is essential in the fast-evolving business transformation landscape.

The annual renewal fee is $50, which is reinvested into maintaining the high standards of the certification. This fee covers the licensing, the issuance of updated certificates, and the hosting and verification of digital badges. These elements are crucial for maintaining the integrity and recognition of your professional qualification.

Moreover, we are excited to announce that soon we will be launching the Success Candidate Register. This will be an online registry where the names of all successful HOBA Business Transformation Architects will be listed. This feature will enable potential employers or clients to search for and verify the authenticity of your certification. It’s an additional way we’re adding value to your accreditation and helping you to stand out in your field.

So far, The Business Transformation Playbook® is sold in over 13 countries around the world. We have students of the framework in United Kingdom, United States, Brazil, Mexico, Germany, France, Spain, Italy, The Netherlands, Japan, Canada, Australia, Singapore, Hong Kong and New Zealand.

Yes, we will find the Agile Starter is the ideal package to get started. This payment plan is priced to get you started and get transforming ASAP.

If you can’t afford this option, then its more likely you need this program the most. There is only one thing worse then throwing good money after bad, and that is spending time and money on old methods and techniques that don’t work.

70% of Digital Transformations led in failure, which means all the time, money and effort investment into those initiatives failed to deliver. Not only does the project fail, the business in most cases is still left with the original problems the transformation need to fix.

If that’s not bad enough, the gap between what your company provides and the clients want-and-need grows. If you’re the market leader, your competition will catch you up, even worse if you are not the market leader, the market leader is able to put even more distance between them and you.

We made the pricing structure affordable so that you can get started today for just $197. That’s all the money you need to get started right now, today.

This depends on how quickly you work through the training and how quickly you take action. If you are in the middle of a transformation project or programme right now, you will be able to apply what you learn in the program straight away.

If you are about to start your transformation either with your own business or a clients, you can still apply your new knowledge and skills you gain from the program straight away, in your preparation work for starting your transformation so you hit the ground running, and provide value from day-1. This includes sharing your approach with your team or Client of the process you are following, why you are following it, what are the objectives and outcomes of each step of the process, that addresses their concerns from the start of their transformation, right through to the end, so they see both you have a process you follow, its well-structured and its aligned to industry best practice.

Besides the obvious, this is a course that is based on our Business Transformation framework, HOBA® (House of Business Architecture®), that has been in use over 15 years with private clients, that was only made public for the first time in our book The Business Transformation Playbook® in January 2019. On debut, the book reached No. 1 best seller on Amazon in six (6) categories, including Business, Project Management and Consulting. Since then, The Business Transformation Playbook® continues to reach new markets, customers and users and is sold from over 13 countries around the world.

In addition, The Business Transformation Playbook® was recently name in the Best Business Strategy Ebooks List of All Time by BookAuthority!

The next important differentiator is – this program, like HOBA® and The Business Transformation Playbook®, it is written by a practitioner, someone what lives and breathes Business Transformation, and paid to do Business Transformation for a living. This is not a course developed by Academics, Office Managers or Technology Architects who masquerade as a Business Architect or Business Transformator, that have never worked a day as a Business Transformator. You are getting this from the horse’s mouth, literally.

Then there is the other factors:

Proven Process

I turned a seemingly complex and complicated area of how to set up, run and even turn around a failing Business Transformation into a precise science. While others use guess work, and reams and reams of colour presentations that just create impressive (but expensive) shelf-ware (i.e. it just sits on a shelf, a cupboard or in a draw, never to be used), this program will teach you what actually works, and works from day one.

A New Paradigm

I engineered a new way to this Business Transformation. It’s so profound that people that had no Business Transformation or Project or Project Management experience say ‘I didn’t realise how simple it actually is’, and even had one seconded staff member on one project successfully apply for a new role in the organisation, get the job and begin a new career as a Business Architect as a result of “showing him how easy (and fun) it was”.

A Winning Community

Business Transformation is a team sport. People by nature are change-adverse, trying to transform of company-of-people is even harder. When you join the program, you join a worldwide community of others on the same path as you go through transformation together.

This group will be your peers, of like minded people that are doing the impossible – changing the world, one transformation at a time. Come to the group, see what other issues others in your situation may also be facing, and how they are using HOBA® to tackle it and post your question to get specific help. We run the weekly live Q&A calls there, if you have an issue with your transformation, submit your questions to us ahead of time so we can address on the call, so you’re never feel like you are in this alone!

Expert Mentorship

You would have heard the saying ‘there’s no such thing as a silly question’, because it’s true. Some people just don’t want to ask it in public or in front of their client. This is the place to do it. We don’t judge, we’ve all been there, regardless of your level of knowledge and experience, everyone needs help in tackling new challenges, but true experts are out of reach for most people. Experts cost a lot of money, but we found a way of making these experts available to you via the Facebook group, and our group calls. I personally am on the Facebook calls often and there are experts in the group that jump in and help there too.

These elements combined develop what I call the Perfectly Engineered Business Transformator.

As you’re going through this process, it’s important to remember these four things.

Just one of these things on its own isn’t going to get you where you want to go.

You need it all. All four parts are equally important, and if you take one out, the whole thing will fall over. You must keep all four at all times.

First.. I’ve been in this niche for 15+ years. I have literally lived and breathed Business Transformation every day for those 15 years and never deviated.

Business Transformation is my thing. I love coming into a business and transforming it, either on my own, leading a team or helping clients develop and lead their own team.

I have been called into rescue some of the largest business transformations in the UK, if not the world (I wrote about it here).

The best way you can judge whether somebody is trustworthy and is able to deliver is by their level of commitment to their customers and their craft.

Although a lot of my clients work have required security clearance, these projects were large organisation transformations affecting and impacting the whole organisation in terms of structure and people, and ranging from $100k to £500M+. Not only that, but I have been able to transfer my skills to the clients and clients team. You can go to our website, and see the testimonials for yourself.

There’s also a few case studies (and articles, 40+ and counting) providing a lot of tips and how-to’s to tackle your transformation, on top of our Amazon Best Seller The Business Transformation Playbook®, which has an average rating of 4.4 out of 5 stars.

Although as a framework, HOBA® (House of Business Architecture®) has been in use for over 15-years, developed with the Business, for the Business, to be used and owned by the Business, this is the first time this program has been made available outside of working with private clients. This is my life’s work, my results are proven, my clients results are proven, and if you’re results are not, there is a 14-day money back guarantee, so its risk free!

^1 The Agile Transformation Program is a comprehensive 6-week course designed to train participants to become certified HOBA Business Transformation Architects.

^2 All tiers offer over 20 hours of high-quality video content.

^3 Enterprise tier do not offer a money-back guarantee due to the ongoing nature of the resources and support provided.

^4 The Success Candidate Register is a forthcoming feature that will list certified professionals for verification by employers or clients.

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