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What is Design Process ?

2 min read

What constitutes the design process?

In the dynamic landscape of Business Transformation, achieving success goes beyond just designing a plan. While an effective design is vital, it is merely the first step in a transformative journey. To truly realize the vision of Business Transformation, successful implementation is key. In this article, we will explore why relying solely on design without considering implementation can hinder your organization’s transformation efforts.

Undoubtedly, designing the future Target Operating Model (TOM) is a critical aspect of Business Transformation. It sets the stage for aligning your organization’s structure, operations, and processes to achieve strategic goals efficiently. However, designing a transformation TOM is just the initial step in the comprehensive process.

A common mistake made by companies and consultants is focusing solely on the design phase without sufficient attention to implementation. Starting the ‘design’ at the final stages (Step 5) often leads to superficial solutions that address only surface-level issues. While such quick fixes may appear to work during the consultant’s presence, they often fall apart once they leave.

To realize the full potential of Business Transformation, a well-structured implementation process is essential. This process requires diligently following all six steps of the ‘design process’ and prioritizing business changes and technology enablers. Properly navigating through the initial four steps is crucial in creating a holistic design that aligns with your organization’s strategic vision..

In conclusion, the success of your Business Transformation journey lies in recognizing the pivotal role of implementation alongside design. While an effective TOM design serves as a crucial blueprint, it is the well-managed implementation that translates this vision into reality. Embrace a comprehensive approach that encompasses all six steps of the ‘design process,’ and prioritize business changes and technology enablers to ensure your transformation efforts yield tangible and sustainable results.
Remember, the true value of Business Transformation lies not in design alone but in its successful implementation.


Updated on 1 September 2023
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